As early as the first class in WSA,the conception of personas had been introduced to us.Actually at that time I just had no idea about this word.
In my mind,the personas were something like “your users”,as the article said that“personas is frequently used interchangeably with user although the two terms differ in meaning when it comes to usability.”
If you search online,there are so many definitions of this word:(these links are so useful so I want to list :D)
“Personas are archetypes built to identify our real users profile, needs, wants and expectations in order to design best possible experience for them.”(http://www.ux-lady.com/introduction-to-user-personas/)
In the video on lynda.com it explain the “Personas are imaginary, yet realistic and detailed descriptions of the users of your product.”(http://www.lynda.com/MyPlaylist/Watch/5806012/158939?autoplay=true)
“A persona represents a cluster of users who exhibit similar behavioral patterns in their purchasing decisions, use of technology or products, customer service preferences, lifestyle choices, and the like. Behaviors, attitudes, and motivations are common to a “type” regardless of age, gender, education, and other typical demographics. In fact, personas vastly span demographics.”(http://uxmag.com/articles/personas-the-foundation-of-a-great-user-experience)
Even wikipedia contains a lot of explanations about it,so it’s not something new but something really important in User-Central Design.And I wish to explain persona as a concrete image which was extracted from your user group,it has own attributes and goals even a name and all of these flesh out your personas.Something like you categorize your users by some specific behaviors.In a word,personas are your users but more specific than “your users”.
Why do we need personas?
“Personas help to focus decisions surrounding site components by adding a layer of real-world consideration to the conversation. They also offer a quick and inexpensive way to test and prioritize those features throughout the development process.”(http://www.usability.gov/how-to-and-tools/methods/personas.html)
Use personas help designers had a more clear conception about who you are designing for?and in the design process,it can help you correct or tweak your ideas at any time.You can ask yourself”XX will like it?”or”No,XX may confuse about this.”etc.
Some other tips about personas:
- A persona is not a hypothetical customer invented by the marketing department
- A persona is not about customer likes and dislikes
- Personas answer very specific questions
- Don’t Overdo the Persona Process
- Opinions are good but motivation is better
How to create a persona?
This is another question and I will record this in the coming period of time….
An example in the class
Monday,the UX mapping of WSA cafe.
But I know this is just a rough mapping,after reading the article I found actually the ux-mapping contains a lot of things,how to create your own ux-mapping?Is there any steps you should follow? how to use it? I may a little bit hard for me to explain it in my own words,so I use the quotes to answer this two question below:
What’s ux mapping?
“It is a strategic tool for capturing and presenting key insights into the complex customer interactions that occur across experiences with a product, service, or ecosystem.”For me it’s also a tool or a way to manage all the users’ details you’ve got.You show your data in a methodical way.
What’s the value of it?
“The activity of mapping builds knowledge and consensus across teams and stakeholders, and the map as artifact allows you to create and support better customer experiences. In short, experience mapping is a journey that can involve and impact your entire organization.”By making a ux mapping,designers can have a clear conception of the entire process which the users experienced.This can help them think holistically.
The 4 steps:
- uncover the truth
- chart the course
- tell the story
- use your map
I will record every step in the next few weeks,and there will be more details about that.
PERSONAS & UX MAPPING
After I reading these materials,I think there are still something worthy be noticed:what’s the relationships between these two things?what’s the best time to create a persona and then put it into our ux mapping?(maybe the earlier the better.)But before that, for me,the first step is collecting as much as possible data on Monday~~~